Privacy Policy

Phantom Auto Design ("we," "us," "our," or "the Company") is a mobile auto detailing business based in Morris County, New Jersey. We provide professional vehicle detailing, paint correction, ceramic coating, paint protection film (PPF), and related automotive care services.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with our advertisements — including ads served through Meta Platforms, Inc. (Facebook and Instagram).

By using our website or services, you agree to the practices described in this policy.

Information You Provide Directly

When you request a quote, book an appointment, or contact us, we may collect:

• Full name
• Phone number (for scheduling and service notifications)
• Email address (for confirmations, estimates, and follow-ups)
• Vehicle information (year, make, model, and condition) needed to provide accurate pricing and service
• Service address (home or office location where mobile detailing will be performed)
• Service preferences (types of detailing, timeframes, and special requests)
• Photos of your vehicle if you share them for estimates or condition assessments

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

• Device and browser information (IP address, browser type, operating system)
• Usage data (pages visited, time on site, referring URLs)
• Approximate location (derived from IP address, to verify service area coverage)
• Cookies and similar tracking technologies (see the Cookies section below)

Information from Advertising Partners

We run advertising campaigns through Meta (Facebook/Instagram) and potentially other platforms. These platforms may share aggregated or hashed information with us about users who interact with our ads or visit our website, which helps us measure ad effectiveness and improve our marketing.

We use the information we collect for the following purposes:

• Providing services: Scheduling and performing mobile auto detailing appointments, preparing accurate quotes, and tailoring services to your vehicle's needs.
• Communication: Responding to inquiries, sending appointment confirmations and reminders, and following up after services.
• Customer support: Addressing questions, concerns, or issues related to your detailing service.
• Marketing and promotions: Sending occasional offers, seasonal promotions, or service reminders (you can opt out at any time).
• Advertising: Showing relevant ads to you and similar audiences on Meta (Facebook/Instagram) and other platforms, and measuring the performance of our ad campaigns.
• Service improvement: Analyzing website usage and customer feedback to improve our services and website experience.
• Legal compliance: Fulfilling legal obligations and protecting our rights and safety.

We do NOT sell your personal information.

We may share your information with the following categories of recipients, only as necessary to operate our business:

• Service providers: Third-party vendors that help us operate our business, such as scheduling tools, payment processors, email/SMS providers, and customer management software.
• Advertising platforms: Meta (Facebook/Instagram) and other ad networks, to display ads, measure performance, and build audiences. We share hashed contact information (e.g., hashed email or phone) so these platforms can match users — we do not share raw, unencrypted contact data for advertising purposes.
• Analytics providers: Tools like Google Analytics that help us understand website traffic and user behavior.
• Legal authorities: If required by law, court order, or to protect our rights, property, or safety.
• Business transfers: In the event of a merger, acquisition, or sale of assets, information may be transferred — we will notify you of any change in ownership.

We do not share your information with unrelated third parties for their own marketing purposes.

We use Meta Platforms, Inc. (Facebook and Instagram) to run advertising campaigns promoting our auto detailing services. This section provides additional transparency about how your data is used in connection with Meta advertising.

What We Share with Meta

To show our ads to relevant audiences and measure results, we may share the following with Meta:

• Hashed email addresses or phone numbers from customer inquiries and leads (so Meta can identify if you've interacted with our business)
• Website visitor data through the Meta Pixel (a tracking tool installed on our website)
• Conversion events, such as when you submit a quote request or booking (to measure which ads drive results)

How Meta Uses This Data

Meta uses this information to:

• Show our ads to you and people with similar interests
• Measure the effectiveness of our ad campaigns
• Optimize ad delivery and targeting
• Provide us with aggregated, anonymized reports about ad performance

We Do Not Sell Your Data

We do not sell your personal information to Meta or anyone else.

The data we share with Meta is used solely to display and measure our own advertising. Meta's use of the data is governed by Meta's own privacy policy and terms. We encourage you to review Meta's Privacy Policy and Data Policy at facebook.com/privacy/policy and facebook.com/policies/cookies.

Your Choices Regarding Meta Ads

• Opt out of interest-based ads from Meta by adjusting your ad preferences in your Facebook or Instagram account settings.
• Opt out of the Meta Pixel by using a browser extension like the Meta Pixel Blocker or by enabling "Do Not Track" in your browser.
• Manage device-level ad tracking through your mobile device's privacy settings (e.g., "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).

Our website uses cookies and similar tracking technologies (such as web beacons and pixels) to operate the site, remember your preferences, and analyze traffic. Specifically, we use:

• Essential cookies: Required for basic site functionality.
• Analytics cookies: Help us understand how visitors use our website (e.g., Google Analytics).
• Advertising cookies/pixels: Used by Meta (Facebook Pixel) and other ad platforms to measure ad performance and deliver relevant ads.

Most web browsers allow you to control cookies through their settings. Disabling cookies may affect some features of our website.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Lead and customer data: Retained for the duration of your relationship with us and for a reasonable period afterward for customer support, record-keeping, and marketing purposes.
• Advertising data: Retained in accordance with the retention policies of the advertising platforms we use.
• Website analytics data: Retained for up to 26 months.

You may request deletion of your personal information at any time by contacting us (see the Contact Us section).

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Secure storage of customer data in access-controlled systems
• Encryption of sensitive data in transit
• Restricted access to personal information on a need-to-know basis
• Regular review of our data handling practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information (subject to legal exceptions).
• Opt-out: Opt out of marketing communications and certain types of data sharing, including sharing for advertising purposes.
• Do Not Sell: If you are a resident of a state with a "Do Not Sell My Personal Information" law (e.g., California under the CCPA), note that we do not sell your personal information.
• Restriction: Request that we limit our processing of your information in certain circumstances.

To exercise any of these rights, please contact us using the information in the Contact Us section below. We will respond to your request within 30 days.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website or services after any changes constitutes acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Phantom Auto Design · Morris County, New Jersey